Mahila E-Haat is an online marketing platform where women entrepreneurs/self-help groups/NGOs can exhibit and sell products / services they have manufactured through a web portal specifically created for the purpose.
The platform was launched on March 07, 2016 with an investment of about Rs 10 lakh by Rashtriya Mahila Kosh (RMK), an autonomous organization under the Ministry of Women & Child Development.
The products and services of women vendors/participants are displayed on the RMK website along with its description, images, price and contact details of the vendors. Consumers can directly contact the women vendors and purchase the products online.
Mahila E-Haat has the objective of empowering and strengthening the financial inclusion of women entrepreneurs in the Indian economy. It is an initiative for meeting the aspirations, needs and the creative talents of women entrepreneurs in the country.
The digital platform of Mahila E-Haat has simplified the process of doing business for women entrepreneurs. Vendors can now directly trade their items online without incurring any extra expenditure on infrastructure such as setting up a shop. Vendors from every nook and corner of the country can sell their products directly through their phones without commission charges and registration / listing fee.
Women entrepreneurs display a wide array of products and services for sale in the portal. These include clothes, bags, fashion accessories, gift items, home décor, organic products, carpets, foot mats, soft toys, educational items, natural & industrial products, cushion covers, pottery, etc.
Women vendors have the complete authority in pricing their sale items and they are also solely responsible for the quality and legality of their products and services.
All participating women vendors need to be above 18 years of age and the products they intend to sell should be legal.
Interested individuals can log in to http://mahilaehaat-rmk.gov.in and click on ‘Join Us’ submenu in the website to fill up the registration form with information on products and services being offered for sale. Aadhaar Card is required as identity proof and also for digital payments on online transactions. The same form can be downloaded and filled to be then sent to the WCD Ministry.
Since its launch, Mahila E-Haat is impacting 3.50 lakh beneficiaries directly and indirectly and over 26,000 SHGs. Women vendors from 24 states are displaying over 2,000 products and services across 18 categories. The portal received the SKOCH Gold Award on September 9, 2016 and was rated as one of the ‘Top 100 Projects in India’ for 2016.